Zicam Introduces New Zicam Cold Remedy Plus Line
As the number of Zicam lawsuits continue to rise, Matrixx Initiatives, the maker of Zicam, has introduced a new line of Zicam products - Cold Remedy Plus. The Cold Remedy Plus products, cherry-flavored Zavors and cherry-flavored Liqui-Loz, are a multi-ingredient formulation marketed to reduce the duration of the common cold and relieve symptoms of people with the common cold. Two mint flavors, available in a rapid melt and an oral mist, will launch this fall. Matrixx Initiatives will be spending $23 million to advertise the products across print, radio and television media formats.
FDA Warning Regarding Zicam
On June 15, 2009, after identifying at least 120 reports of people losing their sense of smell, the FDA issued a warning letter recommending consumers immediately stop using certain Zicam Cold Remedy products, including Zicam Cold Remedy Nasal Gel, Zicam Cold Remedy Nasal Swabs and Zicam Cold Remedy Swabs Kids Size. Very shortly thereafter, Matrixx Initiatives issued a recall of the Cold Remedy products. Matrixx has reportedly received more than 800 reports of loss of smell from consumers.
Zicam Injury Lawsuits
Matrixx Initiatives has twice requested the FDA retract their warning, but the FDA has twice refused. Zicam's manufacturer is now facing lawsuits alleging that they knew their Zicam products were dangerous but continued to advertise and sell them anyway. Zicam is also facing litigation from Matrixx investors alleging the over-the-counter healthcare manufacturer hid the complaints of smell loss from investors. The Securities and Exchange Commission is also investigating Matrixx Initiatives.
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